Rapala
The buzz: Troll this 6¼-inch rattling lure up to 15 mph; the lip pulls it to depths of 20 feet. At 2¼ ounces, it comes in 10 colors.
Available: Fall 2012
Shimano
The buzz: New D series round bait-casting reels feature better free-spool and cranking power for heavy-duty inshore saltwater use. Coming in six models with left- or right-hand retrieve.
Available: July 2012
Yo-Zuri
The buzz: Yo-Zuri is making two models of this Crystal 3-D lure: a ¾‑ounce floater and a 7/8‑ounce deep-diver. Both measure 5¼ inches and feature a jointed body that imparts darting action.
Available: December 2012
Penn
The buzz: Penn debuts 11 spin and four bait-casting sticks in a range of actions. The rods feature Fuji K guides with Alconite inserts, Fuji reel seats and tacky-to-the-touch TAC cork grips.
Available: Fall 2012
Plano
The buzz: New two-sided storage system features adjustable compartments and two removable utility boxes strapped together. Boxes feature small holes that allow circulation and an easy rinse.
**Available: **January 2013
Abu-Garcia
The buzz: Revo spinners feature a NanoShield body that’s much stronger than graphite yet lighter than aluminum. Available in two sizes, these cool-blue reels fish 10- and 14-pound braid.
Available: Fall 2012
Fin-Nor
The buzz: These larger sizes of the popular conventional reel will come in single- and two-speed lever-drag models. Look for super-fast free-spool and 45-plus pounds of drag.
Available: Late-summer 2012
Williamson
The buzz: An S shape in the body creates wounded-baitfish action that attracts reef fish and pelagics. Foiled finish adds flash. Three sizes and seven colors cover most conditions.
Available: Fall 2012
Calcutta
The buzz: Line includes shorts, polo shirts, rain gear and technical shirts (pictured). The stain-resistant tech shirt is made from antimicrobial crinkle dobby polyester with SPF 50.
Available: July 2012
Berkley
The buzz: Berkley’s newest 100 percent fluoro leader comes in clear but also in pink and tannic-brown tints that reduce sparkle underwater in different fishing conditions. Expect enhanced durability and crimp strength too.
Available: Fall 2012
Columbia
The buzz: Employing next-generation Omni-Freeze ZERO technology for sweat-activated cooling, the vented shirt dries quickly and offers UPF 50 sun protection. Comes in vivid blue or white.
Available: February 2013
Quantum
The buzz: Built for braided line, the new Cabos (40, 50, 60 and 80 sizes) feature a Magnum CSC ceramic/carbon-fiber drag system and oversize, optimized components for high loads.
Available: Late 2012
Okuma
The buzz: A narrow version of the popular Andros reel with 6.4- and 3.8‑to-1 gear ratios. Features a carbonite drag system with Cal’s drag grease.
Available: N/A
